CASE STUDY · BRAND LAUNCH PHOTOGRAPHY
Style that starts with what you already own.
A launch shoot for Elevate, Next Level Style, a styling business that turned the clothes people already owned into looks that were unmistakably theirs.
Client: Elevate, Next Level Style · Founder: Gabrielle Woolfolk
Services: Creative direction and photography
My role: Creative director and photographer
The challenge
Before launching, Elevate needed to show that its stylist could take someone’s existing wardrobe and build a look that fit their personal style. The images needed to show a range of people and tastes, making the service visible before the business opened.
The approach
Every model wore pieces they already owned, restyled by Elevate. Individual, duo, and group portraits showed a range of looks. Consistent posing and an editorial expression connected the images into one launch set.
The deliverables
50 edited images, including group, duo, and full-length portraits. Creative direction covered concept, posing, and the look of the set, with files prepared for web and social.
How the work was used
The images appeared on Elevate’s website and social channels.
Launching a brand?
From concept to final images, we help new businesses show what they do before the first customer walks in.
